SCRA T-Shirt: “The Noodle” (1996–1998)

Project Details

  • Completed: 1996 – 1998
  • Media: Illustrator artwork, silkscreen

About

Details

Prior to 1996, SCRA T-shirts were typically white with red block text. After an extensive logo study (at least 12 options) I settled on what became “The Noodle”. Simple ITC Anna font “S” with its gentle curve. Swimmers either loved or hated the noodle. However, consistently applied over 3 years, the logo became identifiable and synonymous with SCRA. There were several occurrences of kids wearing SCRA shirts showing up on front pages of local newspapers.

1996 Front
1997